This is the story of Better Birthdays (in the UK), it all started back in the lockdown days of the pandemic, remember them?
I had been working with Dr Hannah McDowell (co-founder of Canopy, a social imagination project) on various programmes. We decided that we needed to focus upon ageing across the life course. There is so much focus is on 50+ and little on changing attitudes to ageing from the get-go of birth.
So in 2020 rather than sitting on our hands we ran a variety of online sessions and thought what better way to highlight the issues and attitudes towards ageing than birthdays and birthday cards? We set ourselves the challenge of designing anti-ageist cards.
You can hear me tell the story in the podcast section of this website.
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